BURGER KING BK JOE : Created different expressions of alertness on The King as a visual representation of the strengths of BK Joe. CW Larry Corwin

MAPQUEST PARTNERSHIP: Via Mapquest trip planner we show you where Burger King locations are along your trip and recommend a BK Joe strength: CW Larry Corwin

ALTERNATIVE MEDIA: BK Joe STAY ALERT Construction Road sign. CW Larry Corwin

RETAIL STORE DRESSING ROOM: Cheaky Whopper ad placed in dressing rooms...you get it. CW Thomas Kemeny