execution of a campaign instead of indivual pieces in seperate catagories. Its main purpose is to reward innovation and fresh thinking.
Implementing this project had a huge element of social media to get things moving and build buzz for the awards. The ultimate goal
was to turn viewers into crowd sourced judges for the Tomorrow Awards . Check out the awards site Tomorrow Awards
AD Billy Veasey, CW Adam Wolinsky, AD Iric Catbagan
I created a character named Davis that is a disenfranchised young creative who feels bad about the crap work he feels forced to make.
Feeling aweful about it he flogs himself as repentance. He created watchmyselfflogmyself.com to watch himself and remember
the pain while at work creating things that make him feel so aweful. He plugs the Tomorrow Awards for their progressive thinking.
Samples from Davis' fake portfolio
