Harley Davidson & The Union: Harley has been struggling to communicate with a younger audience in a relevant way. We developed The Union
as an offshoot of HOG, the Harley Owners Group. By creating a digital hub that allows Harley's younger more tech saavy users to connect in ways
that are more familiar to them they'll be more likely to engage with each other and the brand. The site has tools to find food, drinks, parties, bands,
club chapters and places to ride while getting discounts and VIP access thanks to Harley sponsorships . The smart phone app has all of the
same features and allows for navigation without typing so its easier and faster to use. AD Billy Veasey, CW Chris Trumbull

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