NIKE GRID : This is the product of a class assignment from VCU Brandcenter in which we had to find the next big partnership for NIKE and create that product. I came up with NIKE GRID through
a partnership with Google. Using technology Google already uses for User Generated Geotagging sports enthusiasts of every level can create a profile on nikegrid.com, making them part of the
Google and Nike families. They can now find locations to perform their sport of choice, even find people to play with via pick-up game postings. Users can rate the locations, give pointers, upload
photos and youtube videos of the locations. Your favorite locations, activity level, and connections are saved in your profile. This idea is perfectly inline with Googles mission to make the worlds
information more accessible while working alongside Nike's mantra " If You Have A Body You Are An Athlete." AD Billy Veasey, CS/CW Ben Johannemann, CW Matt Davis

iPhone App has all of the same functions as nikegride.com with user generated images and videos hosted on youtube

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