POWERADE 2009 REBRAND: Redesigned over all look and feel for Powerade brand carried across all properties.
These are the best examples of the new design. Collaborated with ECD: Todd Wender

POWERADE OLYMPIC BASKETBALL: ESPN Magazine spread promoting Powerade's sponsorship of the 2008 games. We incorporated a texting program to win an
exclusive Powerade US Olympic Basketball Team t-shirt. This proved to be Coke's most successful texting program to date. This was the first major ad to
incorporate the beginnings of a total rebrand to clean up the look of Powerade and give them a relevant and focused voice rooted in the true essence of sport.
ACD/AD: Marcelo Ramirez and ACD/CW: Eddie Hahn

POS poster

Email response for texting program